Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how benbradishellames.co.uk ("we," "us," "our," or "the Site") collects, uses, and protects your personal information. By accessing this website, you consent to the practices described below.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or newsletter subscriptions.
- Technical Information: IP address, browser type, operating system, device identifiers, and referring website.
- Cookies and Tracking: Cookies, pixels, and similar technologies to track your interactions with the Site.
- Usage Data: Pages visited, time spent on site, links clicked, and navigation patterns.
How We Use Information
We use collected information for:
- Analytics and performance monitoring to understand user behaviour.
- Affiliate tracking to attribute referrals and commissions from partner casinos.
- Site improvement, personalisation, and content optimisation.
- Responding to your enquiries and communications.
- Complying with legal obligations and fraud prevention.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for basic site functionality.
- Analytics Cookies: Track usage patterns to improve the Site (e.g., Google Analytics).
- Affiliate/Marketing Cookies: Monitor referral traffic and affiliate conversions.
- Third-Party Cookies: Set by casino partners and advertising networks.
You can control cookies through your browser settings or opt-out of non-essential cookies by adjusting your preferences. However, disabling certain cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
This Site contains links to external casino operators, gambling affiliates, and third-party websites. We are not responsible for the privacy practices, terms, or content of these external sites. We strongly recommend reviewing their individual privacy policies before providing personal information or engaging in gambling activities. Third-party operators have their own data protection obligations and may collect additional information independently.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal exemptions).
- Right to Data Portability: Receive your data in a portable, machine-readable format.
- Right to Restrict Processing: Limit how we process your information.
- Right to Object: Opt-out of marketing communications or specific processing activities.
- Rights Related to Automated Decision-Making: Request human review of automated decisions affecting you.
To exercise these rights, contact us using the details below. If you believe we have violated your data protection rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Specifically:
- Contact form submissions are retained for 2 years unless you request deletion.
- Analytics data is retained for up to 26 months.
- Affiliate tracking cookies are retained in accordance with partner agreements (typically 30-90 days).
- Marketing lists are maintained until you unsubscribe.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:
Email: privacy@benbradishellames.co.uk
Website: benbradishellames.co.uk
We will respond to all enquiries within 30 days in accordance with GDPR requirements.